Ching, C., Zambrano, P., Nguyen, T. T., Tharaney, M., Zafimanjaka, M. G., & Mathisen, R. Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 18(5), 2381. March 2021. https://doi.org/10.3390/ijerph18052381
Ching et al. reviewed marketing tactics, promotional materials, and activities from nine breastmilk substitute companies in 14 countries since the start of the ongoing COVID-19 pandemic. They found that the pandemic served as a new entry point for these companies to capitalize on COVID-related fears by using health claims and misinformation about breastfeeding.