We need to provide systemic, proactive, coordinated support for breastfeeding. Reliance as a society on infant formula results in the kind of crisis now impacting parents across the US. CHEER applauds all those providing support to pregnant patients, during the birthing and newborn period, and throughout infancy. For guidance in this crisis, please see to the Academy of Breastfeeding Medicine’s Statement on Shortage of Breastmilk Substitutes (Infant Formula): https://www.bfmed.org/statement-on-shortage-of-breastmilk-substitutes